HONGYUSHI

Content Operations & New Media Design

Creating digital content and visual experiences across games, culture, and online communities.

MA Graphic Communication · Distinction · Nottingham Trent University

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Selected Work

Blackroot

MA Graduation Project

Visual research, lumen prints, rune cards, guidebook, and AV visuals.

Homeclub

Campus creative community

Full project responsibility; gamified everyday life, badges, and an achievement catalogue.

Blackroot project cover with a hand-held rune card among green foliage — 01 / 09

Blackroot key ideas and audience research with notes, visual references, and bark photography — 02 / 09

Blackroot visual research: lumen print experiments, botanical textures, and source material — 03 / 09

Blackroot rune-card designs and photographs of the cards placed outdoors — 04 / 09

Blackroot guidebook spreads with rune illustrations and accompanying text — 05 / 09

Printed Blackroot guidebook shown closed, open, and in hand — 06 / 09

Blackroot guidebook and rune-card printed pieces photographed in hand — 07 / 09

Four stills from the Blackroot sound-generated animation — 08 / 09

Blackroot merchandise designs presented on a cassette and disc package — 09 / 09

Homeclub concept as a campus creative community, with two colorful badge designs — 01 / 04

Homeclub digital reward badge system, shown as a sheet of colorful hand-drawn designs — 02 / 04

Homeclub achievement system, rules, and illustrated achievement catalogue — 03 / 04

Homeclub printed catalogue, badge folder, and physical badge mockups — 04 / 04

03 / Game promotion

IdenVCottage

Identity V fan-made focus companion

Steam promotional visual design, Nov 2025 — logo, key visual, and Steam store graphics.

View on Steam

Experience

Chengdu Hexiao Culture

Content Operations (AIGC)

Game content, storyboards, narrative content, visual/audio concepts, and English script/voice review.

Oct–Dec 2025

Discord Gaming Community

Community Operations (Co-managed)

Channel organization, basic bot setup, announcements, and daily engagement.

Aug 2024–Apr 2025

A4x Art Center

New Media Design Intern

Xiaohongshu/WeChat content and visuals, website formatting, exhibition promotion, and outreach to 50+ artists and bloggers.

Mar–May 2024

Education & Skills

Education

MA Graphic Communication

Nottingham Trent University

2024–2025

Distinction

BA Network and New Media

Chengdu Jincheng University

2018–2022

Tools

Photoshop / Illustrator / InDesign / Figma / Premiere Pro / TouchDesigner

Languages

Chinese — Native; English — Working Proficiency.

Contact

Let’s work together.

13281287489@163.com Download CV